Fisherman’s Friend

A global iconic brand with a rich heritage, there are over 5 billion Fisherman’s Friend mints and lozenges sold each year around the world.

Fisherman’s Friend mints was created in 1865 when James Lofthouse, an English pharmacist developed a menthol and eucalyptus liquid for fishermen to take on board trips to the North Atlantic. As it was difficult to take liquid in glass bottles on board ships, Lofthouse developed a lozenge.

Stuart Alexander & Co. has had full management of sales distribution across multiple retail channels, account management with retailers and full management of marketing for the Fisherman’s Friend brand in Australia since 2003.

In Australia, Fisherman’s Friend mints and lozenges are sold in Grocery (Woolworths & Coles), Petrol & Convenience, Impulse stores and selected Pharmacies.