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Since the launch of the Duracell brand in 1965, Duracell has grown to become a trusted household name in Australia - with a reputation for quality, reliability and innovation.

Available in alkaline batteries, rechargeable and chargers, speciality batteries, coin/button batteries and hearing aid batteries, on average 63 Duracell products are sold every second around the world.

Recently acquired by Berkshire Hathaway Inc, Stuart Alexander & Co. started working with Duracell in early 2016 and has full management of sales and distribution Australia wide across all channels.

Did you know?

The "Duracell Drumming Bunny" was first used in a TV advertisement in 1973.